Once the starting point is defined and the desired future is determined, the next step is to determine how to get there! There are many options on how this can be achieved. The key leaders utilize the information that was gathered in the strategic evaluation module, along with future assumptions to review the options. The leaders then identify the strategic initiatives and determine critical success indicators that will measure the results of those methods. An organization’s strategy is the competitive advantage that will position it in the marketplace. A champion is determined for each strategic initiative for implementation.